BonusIdeas Contest 2004
Since the inception of BonusIdeas we have seen the broad reach of its popularity grow through a wide variety
of tearsheets featuring the exact use, and adaptations, of the ideas. Metro is pleased to present these winning ideas and selected entries
in this 2004 BonusIdeas Contest Showcase.
A special
Thank You goes out to all the contest participants for sharing their BonusIdeas entries as a valuable tool and resource.
The number below each original BonusIdea can be typed into the Search Text box of the Spec Ads library of MetroCreativeConnection to retrieve
the QuarkXPress document and all elements.
GRAND PRIZE WINNER
Capital Newspapers Beaver Dam, Wisconsin
Beaver Dam Daily Citizen
Melissa Boehler, Graphic Designer

For designer Melissa Boehler, using BonusIdeas means first time’s the charm for creating a cover that works. “I just kind of scan through to see which one catches my eye first,” she says. Boehler believes that if it’s good enough to get her attention right away, readers will connect with it too. And for a designer who does one or two sections every month, a continuous batch of new ideas is very important. “It’s good if you’re in a jam,” she says. “I look on the Internet and in the book and it gives you a base to start off with.” Busy as she is, Boehler manages to create colorful covers that readers enjoy, the sales staff appreciates and that we admire.

Daily Citizen, Beaver Dam, WI

This is our Spring Home and Garden tab, it provides great ideas and information to help you with your spring projects. This layout idea gave me a great opportunity to use color on the front cover to get our reader's attention.

Original BonusIdea
MNS July 2002
N027AA80
Daily Citizen, Beaver Dam, WI

I really liked this cover idea, I felt I could give many good examples of the type of information that was included within this directory. I chose to use a black background because I thought it would be more eye-catching. This is a section that we want people to hang on to as a resource for locating services in our community, not just as something they look at once and throw away.

Original BonusIdea
MNS October 2003
N03AAB70
Daily Citizen, Beaver Dam, WI

We publish Bridal sections the first week of every month. Some months the cover is bought by a business and we use photos or artwork of their choice. If it isn't bought, then we design our own cover.

Original BonusIdea
M NS June 2002
N026AA70
Daily Citizen, Beaver Dam, WI

We publish Bridal sections the first week of every month. Some months the cover is bought by a business and we use photos or artwork of their choice. If it isn't bought, then we design our own cover.

Original BonusIdea
MNS May 2002
N025AA10
Daily Citizen, Beaver Dam, WI

We publish Bridal sections the first week of every month. Some months the cover is bought by a business and we use photos or artwork of their choice. If it isn't bought, then we design our own cover.

Original BonusIdea
MNS May 2002
N025AA50
Daily Citizen, Beaver Dam, WI

I thought this cover concept would give us a great opportunity to display pictures from last year's fair and to gain people's attention. This is a tab we put out every year prior to our Dodge County Fair. It features advertisers that will be at the fair or support it.

Original BonusIdea
MNS January 2003
N031AA10

Daily Citizen, Beaver Dam, WI

This section was full of recipes from our readers and artwork from area elementary school children showing what they were thankful for. I knew I wanted to display some sort of cooking or baking picture on the cover and this layout idea made that possible. It almost looks good enough to eat.

Original BonusIdea
MNS November 2002
N02BAA30

Daily Citizen, Beaver Dam, WI

This special section is full of advertisers that can help you improve your home. It also contains a lot of useful information and tips. I wanted to get people's interest by using the pictures on the front cover, maybe give them an idea that they could use in their own home. But I also wanted to give it a look of Fall so I used the colorful fall leaves photo in the middle.

Original BonusIdea
MNS September 2003
N039AA10
Daily Citizen, Beaver Dam, WI

Every summer Beaver Dam has a festival on the lake called Lake Days. This section informs people of events that will be taking place at the festival. It also gives businesses that might benefit from the festival a chance to advertise their products and invite people to come and visit their establishments. The layout idea gave me a great opportunity to showcase pictures from the year before and also highlight the entertainment that would be there this year.

Original BonusIdea
MNS March 2003
N033AA60
Click Here For More Entries